Caufield & James, L.L.P Caufield & James, L.L.P

Serving clients statewide, including: Los Angeles, SF Bay Area, Sacramento, Bakersfield, Fresno & San Diego

Call us now toll free:866-585-8944
search Navigation Menu

How small businesses can use influencer marketing

Influencer marketing has traditionally been available only to large corporations that command massive capital and huge labor bases. However, the advent of the internet and social media has made influencer marketing available to businesses that are not cash rich, allowing them to tap into this powerful strategy for growth.

Influencer marketing involves using influential people to sell products and services. Large corporations often partner with celebrities to sell what they have to offer to millions of customers. While small businesses and startups normally do not have access to the large capital funds that working with celebrities mandates, the internet has made many non-celebrities influential as well.

Small businesses may want to identify bloggers that have substantial followings on the internet with whom they might pair. Some bloggers command sizeable audiences that are loyal to them. These influencers may help people to effectively market their products or services in innovative ways to niche markets. It is important for businesses to make certain that the influencers that they choose are ones that do not hold controversial views so that there isn't a backlash against their companies.

Identifying good marketing strategies should be incorporated into businesses' business formation and planning processes. While some people are able to start companies without creating formal plans, they are more likely to fail. Strong business plans help by providing blueprints for a company's direction so that the owners understand their goals. A good business and marketing plan can help individuals review where they are at in terms of reaching their business goals. It also is important for business owners to choose the right corporate structures for their entities to protect themselves from personal liability and reduce the taxes that they might have to pay.

No Comments

Leave a comment
Comment Information

Contact us now to begin a confidential case evaluation:

Caufield & James, L.L.P

Bold labels are required.

Contact Information
disclaimer.

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.

close

Privacy Policy

[an error occurred while processing this directive]